golden years – the journey of dsj
It is often said that past is the reflection of the future. In order to understand our values it is pertinent to take a walk with us down the memory lane and witness the evolution and establishment of our brand. DSJ as a brand has touched many lives – be it our employees or the esteemed clients. Embark on a journey of prestige, pride and perseverance.
1895
humble beginning
Late Shri Sheolal Ji laid the foundation of the family heritage of crafting jewellery in the heart of Mundka village. His dexterity and devotion towards the art of jewellery designing aspired him to make it a lifelong vocation. His son Late Shri Dhamman Lal Ji nurtured Shri Sheolal Ji’s dedication and effort and carried forward his father’s legacy of incredible craftsmanship and excellence. Late Shri Dhamman Lal Ji expanded his inherited jewellery business beyond Mundka.
1955
nurturing the future
As a thriving reputable jeweller, Late Shri Dhamman Lal Ji introduced the art of jewellery making to his son Shri Dalbir Singh Ji at an early age. Shri Dalbir Singh Ji seized this opportunity to learn from his father, imbibed the values, and translated them into work. He took the business to new heights of success. Young at heart and eager to make his mark in the industry, Shri Dalbir Singh Ji forged a new vision to reach more customers.
1955
nurturing the future
As a thriving reputable jeweler, Late Shri Dhamman Lal ji introduced the art of jewellery making to his son Shri Dalbir Singh at an early age. Shri Dalbir Singh seized this opportunity to learn from his father, imbibed the values and translated them into work. He took the business to new heights of success. Young at heart and eager to make his mark in the industry, Shri Dalbir Singh ji forged a new vision to reach more customers.
1985
the next generation of pacesetters
The fourth generation of fine jeweller entered the business. Shri Jawahar Singh Verma joined his father to continue the legacy started by their ancestors long ago. With his keen intellect, soft skills, education, imbibed values and new ideas he transformed the family business into an enterprise. Thus DSJ as an establishment was born. Gradually, DSJ became a household name in the market, symbolising trust, transparency and quality.
1999
expanding the wings
Shri Narendra Verma joined his elder brother and with due blessings of ancestors, perseverance, and his hard work, M/s Dalbir Sons Jewellers’ first retail store was inaugurated in Nangloi, New Delhi. Underlying the idea of the new store was to transform DSJ into a reputable brand. Shri Narendra Verma standardized many processes, digitized billing, stock management, enhancing the efficiency and transparency of the business. The store gradually became the one-stop destination for customers in the neighbouring region. The address offers a range of exquisite collection and designer jewellery to its customers.
1999
expanding the wings
Shri Narendra Verma joined his elder brother and with due blessings of ancestors, perseverance and his hard work, M/s Dalbir Sons Jewellers’ first retail store was inaugurated in Nangloi, New Delhi. Underlying the idea of the new store was to transform DSJ into a reputable brand. Shri Narendra Verma standardized many processes, digitized billing and stock management, enhancing the efficiency and transparency of the business. The store gradually became the one-stop destination for customers in the neighbouring region. The address offers a range of exquisite collection and designer jewellery to its customers.
2019
we have arrived
From pioneers in Jewellery business, DSJ has established itself as a reputable name in the Jewellery market. DSJ has inscribed success by opening another flagship retail outlet in Paschim Vihar, which as expected, is making a name for itself at a rapid speed and continues to service the new clients with the same ecstatic touch. With well-crafted jewellery collection, state of the art facilities and services, the brand has joined the big league with the recent outlet.
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