About us

Dalbir's Sons Jewellers


Our golden journey started over ninety years back. In 1920’s, Shri Sheo Lal, a goldsmith from a small Haryana Village, started a jewelry shop on the outskirts of Delhi. Slowly and steadily a respectable

business was established. Sheo Lalji was succeeded by his son Shri Dhamman Lal. Dhamman Lalji took the business to a whole new level through his impeccable character, hard work, and dedication. The shop became a one-stop jewelry destination in the region.


Dhamman Lalji’s honest practices ensured the rapid growth of his business. During World War II, when trade in gold jewelry of lower quality was rampant, his 22-carat jewelry was the beacon of trust. With hard work and innovative practices, Shri Dhamman Lalji of Delhi attained a legendary status.Then came Shri Dalbir Singh. The business got a name – Dalbir Sons Jewellers (DSJ) – and Dalbirji, along with his sons Jawahar Singh and Narendra Verma, expanded it further. DSJ opened its first branch in Nangloi, in the year 1999. Shri Dalbirji changed the perception of a retail jewelry showroom with changes that were unheard of at that time. His showroom was tastefully done – never had the people of the region seen a jewelry showroom of such splendor. This was also the first to offer Hallmarked Jewellery to all customers.

From humble beginnings, today DSJ has emerged as a reputed jewelry chain. We are engaged in every process of jewelry manufacturing at our indigenous manufacturing units. We are the largest sellers of 23 karats hallmarked jewelry and also offer diamond, silver, stone, kundan and polki jewelry. All our jewelry is certified and comes with a 100% buyback guarantee. We recently started an affordable gold investment scheme, ‘Subh Nivesh’. Online shopping facility will also be available soon.

We have evolved with changing times while staying true to our tradition of quality and honesty. Customer satisfaction is our priority and a habit. DSJ endeavors to spread the joy of owning the right jewelry to more people in the future.


To continue the heritage of making best quality precious metal jewelry and make a difference in the society in all possible ways, along the way.


To help women and men to express themselves with an array of jewelry made to perfection by experienced craftsmen using superior quality of precious metals.