our values
as good as gold!
We at DSJ firmly believe that for an establishment to grow, it must follow its core values and principles that are deeply embedded in the roots of such establishment. We call them “Gold Standards.” This has not only enabled us to expand our business rapidly within new markets, but also helped us keep our roots intact by servicing our long standing clients, as ever. Our business values and principles are what have made us an established and respectable jewellery brand and a household name in the market. We are extremely motivated to follow and keep following the values that have been a part of our essence since generations and shall endeavor to never compromise on the same and continue to service our existing and new clients with the same touch. We are here to build long-term relationships with our clients and we believe our ideology and values would certainly come in aid to achieve that.
our values
as good as gold!
We at DSJ firmly believe that for an establishment to grow, it must follow its core values and principles that are deeply embedded in the roots of such establishment. We call them “Gold Standards.” This has not only enabled us to expand our business rapidly within new markets, it has also helped us keeping our roots intact by servicing our long standing clients, as ever. Our business values and principles is what have made us an established and respectable jewellery brand and a household name in the market. We are extremely motivated to follow and keep following the values that have been a part of our essence since generations and shall endeavor to never compromise on the same and continue to service our existing and new clients with the same touch. We are here to build long-term relationships with our clients and we believe our ideology and values would certainly come in aid to achieve that.
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the royal affair
Explore the world of Kundan and Polki in our awe-inspiring collection Azna. Our artisans who create the Kundan and Polki jewelry are proficient for generations. The centuries-old technique of hand-crafting uncut diamonds into fine jewelry, a specialty of Bikaner in Rajasthan, dates to the Mughal era. These jewelry are immensely popular among Indian celebrities and foreign patrons love to treasure such a remarkable collection.
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